September 25, 2024

The Role of Generative AI in Digital Marketing

In a 2023 Google business survey, 64% of tech business leaders expressed their interest in adopting generative AI models to ease their business processes. In fact, marketing automation is the name of the game in most industries these days, and generative AI is just a channel that promises to make…
September 23, 2024

Top B2B Lead Generation Trends in 2024

A 2023 LXAHub report stated that 81% of business leaders in the US believed that data saturation had resulted in their potential clients suffering from digital fatigue. This means, people are tired of the constant stream of digital content, be it ads, reels, or interactive videos. What this also means…
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