Business Intelligence

About the Business Intelligence Service

Helping Brands Turn Scattered Data Into Decisions They Can Act On

15,000+

LEADS TRACKED & ANALYSED

We connect your marketing, sales and website data into one clear view — so the next move is obvious rather than debatable.

Our Mission

To give every client a single source of truth for their marketing performance, replacing guesswork with evidence they can act on the same day.

Our Vision

A market where growth decisions are driven by clear data rather than instinct — and where every business, whatever its size, can read its own numbers with confidence.

Most businesses aren't short of data — they're short of decisions. Chargel's 700% lift in monthly lead volume didn't come from spending more; it came from reading the numbers correctly and acting on them quickly. At BigClicks Boon, we connect your marketing, sales and website data into dashboards your team will actually open, so the next move is obvious rather than debatable.

Data Audit & Strategy

  • Data source inventory
  • Tracking & tagging audit
  • Gap and data quality analysis
  • KPI framework definition
  • Measurement plan & ownership

Custom Dashboards & Reporting

  • Ad platform, CRM & analytics connections
  • Automated daily data refresh
  • Executive and team-level views
  • Custom and blended metrics
  • Threshold alerts & scheduled delivery

Marketing & Sales Analytics

  • Multi-touch attribution modelling
  • Full-funnel conversion analysis
  • Channel and campaign comparison
  • Cost per lead & cost per acquisition
  • Lead quality and LTV tracking

Market & Competitor Intelligence

  • Market sizing and opportunity mapping
  • Competitor positioning & messaging
  • Share of voice and share of search
  • Competitor paid media monitoring
  • Category and demand trend tracking

Predictive Insight & Forecasting

  • Pipeline and revenue forecasting
  • Budget scenario modelling
  • Seasonality and demand patterns
  • Lead volume projections by channel
  • Churn and retention risk signals

Training & Enablement

  • Live dashboard onboarding sessions
  • Metric and data source documentation
  • Interpretation and reporting guidance
  • Full ownership and admin handover
  • Recorded walkthroughs & ongoing support