Whether you’re a small business, just starting up, or a relatively big and well-established enterprise, lead generation is where your game begins. After all, unless you have a pool of quality leads that can eventually lead to conversions, your business may fall flat. And to make your job easier, you…

A Sproutsocial study states that as of 2024, there are 5.17 billion social media users globally and that an average person is using 6.7 various social networking platforms every month. That may seem awe-inspiring! Well, but is social media marketing (SMM) the “be-all and end-all” of digital marketing? Hell, no!…

In this ever-evolving world, where technological advancements and social media overload reduces our attention span by the day, businesses can’t rely on a particular strategy to bolster their sales/closures. When clients are spoilt for choices, business owners need to look for the most effective ways of reaching out to them.…