In a 2023 Google business survey, 64% of tech business leaders expressed their interest in adopting generative AI models to ease their business processes. In fact, marketing automation is the name of the game in most industries these days, and generative AI is just a channel that promises to make…

A 2023 LXAHub report stated that 81% of business leaders in the US believed that data saturation had resulted in their potential clients suffering from digital fatigue. This means, people are tired of the constant stream of digital content, be it ads, reels, or interactive videos. What this also means…

Whether you’re a small business, just starting up, or a relatively big and well-established enterprise, lead generation is where your game begins. After all, unless you have a pool of quality leads that can eventually lead to conversions, your business may fall flat. And to make your job easier, you…

A Sproutsocial study states that as of 2024, there are 5.17 billion social media users globally and that an average person is using 6.7 various social networking platforms every month. That may seem awe-inspiring! Well, but is social media marketing (SMM) the “be-all and end-all” of digital marketing? Hell, no!…